business proposal

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SAMPLE ASSIGNMENT:

UNIT 5

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sample Assignment to help inspire and guide your own original writing of the assignment. Your assignment does not need to look exactly like the sample, as this sample is just a possible response to the assignment requirements. Be sure to read the discussion requirements and grading rubric, and to contact the instructor with any questions.

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CUSTOMER SERVICE TUTORIAL PROPOSAL LAVINIA ROBINSON

JULY 21, 2020

SUMMARY

Good customer service skills are not inherent for every employee, even though customer service is often what can make a company a success or failure. An online, easy to access tutorial that provides insights into how small business employees can practice good customer service when responding to phone calls from customers is an ideal method for business owners to be confident in their employee’s success. This proposal will detail the content and value of this typeof tutorial, which will be created by Lavinia Robinson, a small business owner.

DESCRIPTION

The Problem. Customer service situations can range from interacting with a new client in- person, responding to questions via email from existing clients, or answering phone calls from clients during regular business hours. While it is ideal for employees to actively listen to clients and respond thoughtfully and professionally, that is not always the case, especially with employees who have not been specifically trained in customer service methods. Small businesses often cannot afford to hire employees just for customer service situations, but instead rely on every employee to step in as needed.

Audience. A small, event planning business is likely to face this type of scenario, where an employee responsible for organizing flower arrangements at events may answer a phone call from an anxious or even angry client. Without training, the employee might make the situation worse with inappropriate responses or the knowledge of how to diffuse the situation. The audience for this tutorial will be small business employees who do not have a formal education in business, especially customer service. The audience may also have the following qualities:

· Short-tempered or easily frustrated

· Avoids confrontation by just agreeing with everyone, even when that is not the
appropriate response

· Relies on a conversational tone (e.g., uses slang) when speaking to clients; and/or

· Does not recognize how his or her temperament will impact the client.

Furthermore, the audience is likely to be resistant to the tutorial’s training, but recognizes that the business’s success hinges on good customer service.

Content. The tutorial will describe the process of effectively mitigating a customer service situation involving an angry customer who has called the business. Not only will the steps in the process be described, insights about why it is important to actively listen to the client and take notes during the call will be provided. Moreover, a list of signs that the phone call is not going well will be provided in order to show how a phone call can start out good but then digress.

Benefits. The tutorial will empower the audience to challenge him/herself to make every client call a success. The business owner can be confident that his or her employees will effectively interact with clients on the phone. The benefit of the tutorial being accessible online is that employers can have employees watch the tutorial as a group at work, or watch the tutorial individually, as needed.

QUALIFICATIONS

Lavinia is the owner and CEO of Events-r-Us, which is a small business that caters to the event planning needs of the Cleveland, Ohio community. She has owned the business for three years, but has worked for other event planning companies of various sizes for over 12 years. Her 15 years of experience in the event planning industry has allowed her to learn from a variety of customer service situations. Lavinia also has an MBA from Ace University, where she excelled in coursework related to interpersonal interactions and appropriate verbal communication methods.

CONCLUSION

Small businesses cannot afford to allow clients to take their business elsewhere. So, employee training to help improve potentially stressful interactions with clients is one way to not just maintain current business, but ultimately increase business as word spreads as to the businesses excellent customer service abilities. The proposed tutorial is a logical means for small businesses to take control of their out of control customer service.

For this assignment, you will be writing a business proposal to sell your tutorial idea to resolve a specific problem you have identified.

Topic: The tutorial you are proposing should be practical and reflective of a real-life situation, one you could actually deliver through a slide presentation or video that informs a specific audience on how to complete a task. Therefore, it is ideal to choose a tutorial topic related to a process you already know or other personal knowledge. This will also allow you to argue for your unique perspective on the topic. The topic should also not be too simplistic, especially since you want to reflect your unique perspective and insights. As a reminder, it must be based in reality and not based upon a fictitious or fantastic circumstance.

Audience: The audience for this proposal are potential investors looking to add tutorials to a subscription-based website that provides subscribers access to insightful and quality tutorials for a variety of professional and hobby topics. Since the audience will be business professionals, the tone and style should be formal. See the Writing Center article on formal writing for further insights on using an appropriate tone.

Content: There are specific sections and information that must be included in your proposal, though you are encouraged to include any other content that will help better sell your idea to the target audience. The proposal must be at least 2 pages or 500 words long, not including the title page. Include the following content:

·
Title page: Include the title of your proposal, your name, and the date.

·
Proposal summary: This should be 1–3 sentences describing the most important information in the proposal.

·
Description: This should one or more paragraphs detailing the following information:

· The identified problem that will be resolved with the tutorial and any relevant background information.

· The specific audience who will likely access and use the proposed tutorial.

· A summary of the content of the tutorial, especially the content that will make your tutorial unique.

· The benefits the proposal audience will see by accepting your proposed tutorial idea.

·
Qualifications: Your bio provides information about your experiences and knowledge that makes you a good candidate for creating the proposed tutorial; this should be in paragraph format, not a list or resume.

·
Opposition: In a paragraph, identify any likely opposition that your audience of potential investors may have to your idea and offer strategies to address that opposition and to assuage those concerns.

·
Conclusion: In a few sentences, wrap up the proposal in a way that reinforces why the audience should invest in your idea.

The content must be informative while still being persuasive in a way that influences the audience to take action and accept your proposal idea. Although research is not required, APA citation format is required for in-text citations and references if you use any ideas or graphics from sources. The references page will not be included as part of the 2-page/500-word requirement for the proposal. Standard English should be reflected throughout the writing. Margins should be 1 inch all the way around, and the text font should be a 12-point font.