Within a ‘consumption diary’, you will be asked to record 6 consumption episodes that you either: currently are, have recently been in, or shortly foresee being involved in.
For example, you may be engaged in making major purchase decisions (e.g., buying a car, or planning a vacation) or mundane ones (e.g., choosing between gas stations, or going grocery shopping).
The identified consumption episodes should then be related to concepts you have learned within this course, and how what you have learned might influence your decisions in the future. This would allow for a better understanding of how classroom concepts relate to real-world marketplace phenomena.
This is an individual project. It should be initiated and completed exclusively for this course.
The diary will be evaluated on the quality of writing (including coherence, grammar, and spelling) and arguments made, as well as its creativity and originality. The length of the write-up should not exceed 5 pages (excluding any title page, executive summary and appendices; double-spaced, 12-point Times New Roman font, 1-inch margins).
To make sure that all the consumption episodes in the assignment are related to the concepts studied in the course, an email will be sent with all the supporting files.
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