research plan

We plan to study this game company, and then we put forward the research objectives and directions in the PPT. Now we need to expand our research plan according to the timeline in ppt. Use the timeline to help me complete a professional and reasonable research plan.


About the Company:
Velan Studios was founded in 2016 by game industry veterans Guha and Karthik Bala to
uncover the pure magic of breakthrough technology and design to deliver revolutionary
gameplay experiences. Our team members have created, developed, and contributed to many
critically acclaimed franchises, such as Guitar Hero, Uncharted, Skylanders, Rock Band, Super
Mario Maker, Crash Bandicoot, Metroid Prime, Destiny, and many more. They recently launched
the Mario Cart Live, the latest edition of the MarioKart franchise, and Knockout City, where
teams engage in epic dodgeball battles.

About the Project:
Analytics is a critical component of both the design of games as well as the business model of
the video game production. Velan Studios seeks to develop a model to understand customer
retention, particularly during the initial onboarding process for its Knockout City game.

The team will examine the drivers of a “fun survey” in which players indicate whether they are
having fun in a game. This survey is something that is selectively given to some players.

1. The team will begin by understanding what factors from recent play may most impact
whether someone is having fun.

2. In addition, the team will compare results with data from last year, prior to
implementation of the “free-to-play” model to see if there are differences

Project Scoping Report
Velan Studios

Team: Jacob Nescot , Kahl Steinmetz ,Qianrui Yang,Yihao Li

Problem Statement


Velan Studios Capstone Team


Problem Statement

❖ A fully-fledged online multiplayer experience was created
➢ Two payment models

■ One time up-front
■ Free to play with in game purchases (cosmetics)

➢ User count spiked after free to play conversion, but quickly dropped back to
prior levels

❖ What do players want? What drives fun?
➢ What impacts did the free to play model have?

■ Lowered entry cost but do players feel lack of a commitment?
➢ Impacts of gameplay factors on fun (win, lose, score per min, etc.)
➢ Conceptual analysis of what players enjoy in the game, difficult matches,

close matches, etc.

Company Overview

1/27/2023Velan Studios Capstone Team

❖ Founded 2016 , Located Troy, NY
❖ First game published by nintendo Mario Kart Live: Home Circuit
❖ Knockout city was released in May 2021 Published by Electronic Arts
❖ Became self published in 2022

Company Overview

Solution Approach

1/27/2023Velan Studios Capstone Team

❖ Define the Variables

➢ Looking for the Variables that drive fun
❖ Collect the Data

➢ Beginning Pre-processing and summarize data
❖ Organize the Data

➢ Finishing processing finalizing the data
❖ Visualize the Data

➢ Produce charts and displays to show findings
❖ Analyze the Data

➢ Examine the visualizations for trends and patterns and Answers

Solution Approach



Velan Studios Capstone Team


Kickoff Meeting

Begin Data
Familiarize and
begin preliminary


Early March

Begin Model approach

Define time periods of data

Explore feature creation and
“what is fun”



Midterm assessment

Apply current limited model
of fun to other time periods,


Finish Line

Final touch ups Solidify
results and application

Final Presentations

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