Wicked Good Cupcake company’s beginnings and past performance

Overview:

In previous assignments, we learned about Wicked Good Cupcake company’s beginnings and past performance. In this assignment, you will take a look at WGC once more using more current financial data that is available.

Instructions:

 Perform a search for up-to-date operational and financial information on WGC.

 Explain and justify your position to the following question utilizing the up-to-date financial data you found in your research. o Has Kevin O’Leary been successful in increasing shareholder value in this company?

Why or why not?

Requirements:

 Maximum of 3 pages excluding the Title and Reference pages.

 At least five resources.

 APA format, including in-text citations for referenced works.

Be sure to read the criteria, by which your assignment will be evaluated, before you write, and again after you write.

Shareholder Value

BUS523 Quantitative Analysis for Managers

Evaluation Rubric for Shareholder Value Assignment

CRITERIA Exemplary Proficient Deficient

(37-40 Points) (30-36 Points) (0-29 Points)

Shareholder Value Analysis

Analysis fully addresses if Kevin O’Leary has been successful in increasing shareholder value.

Analysis somewhat addresses if Kevin O’Leary has been successful in increasing shareholder value.

Analysis is inadequate or missing.

(9-10 Points) (7-8 Points) (0-6 Points)

Resources 5 or more resources

3-4 resources 0-2 resources

Clear and Professional Writing and APA Format

Writing and format are clear, professional, APA compliant, and error- free.

Few errors that do not impede professional presentation.

Errors impede professional presentation; guidelines not followed.